Marketing

A friend of my father owned a cake making company many years ago and tried to get one of his products into Manchester’s flagship department store Kendals (yes it was a while back)... read on

“It’s more important to do the right things than to do things right.” This was my takeaway from an away day event with a client company many years ago... read on

I was once asked by a client “Would it make a difference if we stopped doing PR?”.. read on

Because we have a better view (and we don’t have favourites).. read on

Public relations or PR has been called many things over the years. For example, the Chartered Institute of Public Relations (CIPR) defines PR as:.. read on

It’s official, the PR industry is dead. You can just use AI to generate your PR stories and articles. Come on down ChatGPT and Bard, your time is now. Except. It’s not that simple. It never is... read on

If you’re struggling to get traction from your social media and digital PR activity, having left behind traditional media activity, you are not alone... read on

OK, Britney Spears wasn’t one of them, but there are many. Who could forget Norman Greenbaum’s Spirit In The Sky, or Shaddap You Face from Joe Dolce, Charlene and I've Never Been To Me, and the unforgettable St... read on

Alongside the atrocities and the human suffering brought about by one man’s desire to start a needless war, the Ukraine invasion has highlighted something that was already present and continues to be a growing problem in relation to the info.. read on

“I have graet attention to detail.” OK I plucked that one from a CV I had been sent, but it goes to show a point. Two points really. The first, and most obvious, is that they really haven’t... read on