Branding

Only 5% of prospective customers of B2B businesses will be actively interested in what you are selling i.e. they are currently in the market to buy... read on

Most marketing activity is not generally ‘wowee’, glam stuff, that blows your socks off. But it is consistent, repeated, and in tune with the brand identity of the organisation... read on

The ‘try anything approach’ to social media is ruining brand identities... read on

A friend of my father owned a cake making company many years ago and tried to get one of his products into Manchester’s flagship department store Kendals (yes it was a while back)... read on

“It’s more important to do the right things than to do things right.” This was my takeaway from an away day event with a client company many years ago... read on

Public relations or PR has been called many things over the years. For example, the Chartered Institute of Public Relations (CIPR) defines PR as:.. read on

It’s official, the PR industry is dead. You can just use AI to generate your PR stories and articles. Come on down ChatGPT and Bard, your time is now. Except. It’s not that simple. It never is... read on

If you’re struggling to get traction from your social media and digital PR activity, having left behind traditional media activity, you are not alone... read on

Last year, we asked ‘Has Covid-19 changed the face of the Christmas ad?' and 12 months on we can say with confidence, .. read on

With the return of many high-profile events and new television programming in a world that is now just-about managing Covid, brands are keen to recoup some of the losses suffered over the past 18 months, with budgets at the ready that were placed .. read on