Marketing

It’s official, the PR industry is dead. You can just use AI to generate your PR stories and articles. Come on down ChatGPT and Bard, your time is now. Except. It’s not that simple. It never is... read on

If you’re struggling to get traction from your social media and digital PR activity, having left behind traditional media activity, you are not alone... read on

OK, Britney Spears wasn’t one of them, but there are many. Who could forget Norman Greenbaum’s Spirit In The Sky, or Shaddap You Face from Joe Dolce, Charlene and I've Never Been To Me, and the unforgettable St... read on

Alongside the atrocities and the human suffering brought about by one man’s desire to start a needless war, the Ukraine invasion has highlighted something that was already present and continues to be a growing problem in relation to the info.. read on

“I have graet attention to detail.” OK I plucked that one from a CV I had been sent, but it goes to show a point. Two points really. The first, and most obvious, is that they really haven’t... read on

Last year, we asked ‘Has Covid-19 changed the face of the Christmas ad?' and 12 months on we can say with confidence, .. read on

There’s a longstanding view in marketing that ‘me too’ advertising or promotion won’t get you anywhere. You’ve got to stand out, be different... read on

With the return of many high-profile events and new television programming in a world that is now just-about managing Covid, brands are keen to recoup some of the losses suffered over the past 18 months, with budgets at the ready that were placed .. read on

Let’s start that again. Social media should be the perfect training ground for marketers. Or at any rate for people involved in coming up with marketing messages: copywriters, PR people types, creatives et al. Why?.. read on

Marketers and PRs know all too well that having consumers talk about your product or brand is the ideal – greater awareness will inevitably help to drive more sales... read on