Marketing

Last year, we asked ‘Has Covid-19 changed the face of the Christmas ad?' and 12 months on we can say with confidence, .. read on

There’s a longstanding view in marketing that ‘me too’ advertising or promotion won’t get you anywhere. You’ve got to stand out, be different... read on

With the return of many high-profile events and new television programming in a world that is now just-about managing Covid, brands are keen to recoup some of the losses suffered over the past 18 months, with budgets at the ready that were placed .. read on

Let’s start that again. Social media should be the perfect training ground for marketers. Or at any rate for people involved in coming up with marketing messages: copywriters, PR people types, creatives et al. Why?.. read on

Marketers and PRs know all too well that having consumers talk about your product or brand is the ideal – greater awareness will inevitably help to drive more sales... read on

The insatiable demand of social media for new, fresh content has skewed the way we think about marketing content... read on

Coronavirus, recession, financial crash. They all seem to end up with the same outcome: paralysis of business. Nobody wants to do anything, commit to anything or spend money – at least with you... read on