PR

A few weeks ago I needed some work doing on the house. A section of wooden guttering had rotted and was starting to drip water, so it needed replacing... read on

Copycat, copycat, copycat. It used to be an insult when you were at school. In adult life, people seem to embrace it like nothing else. This is multiplied 100 times when it comes to marketing... read on

Too many people are trying to work out how to use LinkedIn for their marketing – basically, to win new business – and it’s costing them big time... read on

The thing about running an effective PR programme is that you really don’t need to be anything special... read on

Going viral. That’s the ultimate, isn’t it? Going viral. Certainly, in the world of modern marketing. Go viral and you’ve got it made. Sounds good doesn’t it? The thing is, it’s not true... read on

I recently read an article which boldly claimed that PR had to be based around storytelling and must also strike an emotional chord with its audience if it is to be successful. Well, here’s another bold claim. That’s rubbish... read on

A new book from Triangle PR CEO Chris Hamer provides a blueprint for hiring and working with a PR agency. Here‘s the summary blurb:.. read on

“You need to be authentic.”.. read on

Which company do you admire for their PR? It seems a simple question and one that you think you can answer without a second’s thought. But then... read on

Which is more important in delivering a PR programme: creativity or consistency? Well, when most PR agencies are pitching for a new account they are keen to show off their creativity to impress a potential new client... read on