I recently read an article which boldly claimed that PR had to be based around storytelling and must also strike an emotional chord with its audience if it is to be successful.
Well, here’s another bold claim.
That’s rubbish... read on
Back in the 1990s PR was, arguably, enjoying its heyday – it was very much in vogue, it was a prominent feature of film and TV storylines, and social media hadn’t got going... read on
Alongside the atrocities and the human suffering brought about by one man’s desire to start a needless war, the Ukraine invasion has highlighted something that was already present and continues to be a growing problem in relation to the info.. read on
In this age of ‘authenticity’ being the watchword for many people involved in marketing, being the real you is not something we encourage amongst our staff... read on