Talking Shop

Which is more important in delivering a PR programme: creativity or consistency? Well, when most PR agencies are pitching for a new account they are keen to show off their creativity to impress a potential new client... read on

Some years ago, a client complained to an account executive that their press releases were a bit ‘samey’. They were. The press releases he was talking about were mainly new product releases for plastic buckets... read on

When it comes to securing PR coverage is it about who you know or what you know?.. read on

Let’s shoot this one down right away. There is such a thing as bad publicity. Some things that make the news are so awful, there’s just no coming back from them... read on

The most regular comment we hear from clients who start doing PR is: “I wish I’d done it sooner.” It’s like any ‘big’ decision, nobody wants to get it wrong, so it gets put off... read on

When we do PR for companies, we don’t so much write about what they do or what they provide, we talk about the difference they can make to their customers. Because that’s the thing their customers are most interested in... read on

Six top tips for producing the perfect press release.. read on

‘Don’t believe everything you read in the press’ is a refrain often heard and repeated. But, you know what? It’s difficult not to... read on

Only 5% of prospective customers of B2B businesses will be actively interested in what you are selling i.e. they are currently in the market to buy... read on

Most marketing activity is not generally ‘wowee’, glam stuff, that blows your socks off. But it is consistent, repeated, and in tune with the brand identity of the organisation... read on