Talking Shop

Going viral. That’s the ultimate, isn’t it? Going viral. Certainly, in the world of modern marketing. Go viral and you’ve got it made. Sounds good doesn’t it? The thing is, it’s not true... read on

I recently read an article which boldly claimed that PR had to be based around storytelling and must also strike an emotional chord with its audience if it is to be successful. Well, here’s another bold claim. That’s rubbish... read on

A new book from Triangle PR CEO Chris Hamer provides a blueprint for hiring and working with a PR agency. Here‘s the summary blurb:.. read on

“You need to be authentic.”.. read on

Which company do you admire for their PR? It seems a simple question and one that you think you can answer without a second’s thought. But then... read on

Which is more important in delivering a PR programme: creativity or consistency? Well, when most PR agencies are pitching for a new account they are keen to show off their creativity to impress a potential new client... read on

Some years ago, a client complained to an account executive that their press releases were a bit ‘samey’. They were. The press releases he was talking about were mainly new product releases for plastic buckets... read on

When it comes to securing PR coverage is it about who you know or what you know?.. read on

Let’s shoot this one down right away. There is such a thing as bad publicity. Some things that make the news are so awful, there’s just no coming back from them... read on

The most regular comment we hear from clients who start doing PR is: “I wish I’d done it sooner.” It’s like any ‘big’ decision, nobody wants to get it wrong, so it gets put off... read on