When we do PR for companies, we don’t so much write about what they do or what they provide, we talk about the difference they can make to their customers.
Because that’s the thing their customers are most interested in... read on
If a person or company tells you how good they are, you’ll take it with a pinch of salt.
If someone else tells you how good they are, you’re more likely to sit up and take notice... read on
There’s an old joke about a motorist lost in the countryside, who sees a local by the side of the road and stops to ask for directions. “Do you know how to get to such and such a place?” enquires the driver... read on