Don't believe everything you read in the press. Why not?

‘Don’t believe everything you read in the press’ is a refrain often heard and repeated.

But, you know what? It’s difficult not to.

When you read something in a newspaper or magazine, most people’s first instinct is to believe it.

Why wouldn’t you?

It’s highly unlikely that a publisher would print an edition of made up nonsense. So, the logic goes, why would they make any of it up? They wouldn’t.

Even in the most salacious red tops there’s usually an element of truth in their scandalous stories.

When you get to more sober publications, most titles are pretty reliable when it comes to reporting the facts.

That’s why PR works. It’s seen as the publication reporting the details, rather that the company or organisation who’s actually behind the story. And the publication (in most cases) can be relied upon to tell the truth.

The real power of PR, however, is not so much that it’s in the media and you can believe it, it’s the perception of the reader that the editor has deemed it worthy enough to be included.

So not only is it believable, it’s also got a tacit endorsement of quality.

The more you do it, the more credibility you build up and the more your reputation is enhanced.

If you're not doing it, you should be.

Categories: Opinion PR Marketing