Marketing

Let’s shoot this one down right away. There is such a thing as bad publicity. Some things that make the news are so awful, there’s just no coming back from them... read on

When we do PR for companies, we don’t so much write about what they do or what they provide, we talk about the difference they can make to their customers. Because that’s the thing their customers are most interested in... read on

‘Don’t believe everything you read in the press’ is a refrain often heard and repeated. But, you know what? It’s difficult not to... read on

Only 5% of prospective customers of B2B businesses will be actively interested in what you are selling i.e. they are currently in the market to buy... read on

Most marketing activity is not generally ‘wowee’, glam stuff, that blows your socks off. But it is consistent, repeated, and in tune with the brand identity of the organisation... read on

So, we get a call from an editor. “Can you do me an article, someone’s let me down – only I need it by Friday (two days’ time).”.. read on

If a person or company tells you how good they are, you’ll take it with a pinch of salt. If someone else tells you how good they are, you’re more likely to sit up and take notice... read on

The ‘try anything approach’ to social media is ruining brand identities... read on

A friend of my father owned a cake making company many years ago and tried to get one of his products into Manchester’s flagship department store Kendals (yes it was a while back)... read on

“It’s more important to do the right things than to do things right.” This was my takeaway from an away day event with a client company many years ago... read on