Lyme Bay Winery
A Sparkling Reputation
What happened
Quality English wine = Lyme Bay
Trade media
Harper’s Wine and Spirit ★ Imbibe ★ Bar Magazine ★ the Drinks Business ★ Drinks International ★ Food and Drink News ★ Café Culture ★ The Grocer ★ Grocery Trader et al.
Consumer press
The Independent ★ House and Garden ★ Wine-Pages.com ★ Good Food Vegetarian Magazine (veggie wine) ★ Readers Digest
And a cheeky little syndication
Over twenty Trinity Mirror syndicate newspapers: Liverpool Echo ★ Newcastle Chronicle ★ Nottingham Post ★ Birmingham Mail, Western Mail…
Who, what, how
Lyme Bay Winery – make wine.
You don’t say.
English wine.
Really?
Really.
Good wine. Award-winning wine.
Made from real grapes. Real English grapes.
So what’s the angle?
E-N-G-L-I-S-H W-I-N-E
Sometimes you don’t have to think too far.
Just make sure it’s good.
It is.
Dig out the wine writers. Get them samples. Send your best stuff.
Follow it up. Give them everything they need.
Prices. Stockists. Few more samples.
New wines, different wines, liqueurs and... mead.
Like mediaeval mead? Yes. Made from honey. 1000 calories a bottle – steady as you go.
Hit the trade media…
and consumer press…
and syndicated it round the county.
