Marketing

A few weeks ago I needed some work doing on the house. A section of wooden guttering had rotted and was starting to drip water, so it needed replacing... read on

Copycat, copycat, copycat. It used to be an insult when you were at school. In adult life, people seem to embrace it like nothing else. This is multiplied 100 times when it comes to marketing... read on

Too many people are trying to work out how to use LinkedIn for their marketing – basically, to win new business – and it’s costing them big time... read on

Going viral. That’s the ultimate, isn’t it? Going viral. Certainly, in the world of modern marketing. Go viral and you’ve got it made. Sounds good doesn’t it? The thing is, it’s not true... read on

“You need to be authentic.”.. read on

Which is more important in delivering a PR programme: creativity or consistency? Well, when most PR agencies are pitching for a new account they are keen to show off their creativity to impress a potential new client... read on

Some years ago, a client complained to an account executive that their press releases were a bit ‘samey’. They were. The press releases he was talking about were mainly new product releases for plastic buckets... read on

Let’s shoot this one down right away. There is such a thing as bad publicity. Some things that make the news are so awful, there’s just no coming back from them... read on

When we do PR for companies, we don’t so much write about what they do or what they provide, we talk about the difference they can make to their customers. Because that’s the thing their customers are most interested in... read on

‘Don’t believe everything you read in the press’ is a refrain often heard and repeated. But, you know what? It’s difficult not to... read on