PR

If a person or company tells you how good they are, you’ll take it with a pinch of salt. If someone else tells you how good they are, you’re more likely to sit up and take notice... read on

How much do you need to implement a PR campaign? Many people new to the idea of PR are often surprised at the cost of this so called ‘free publicity’. After all, free means free, right?.. read on

The ‘try anything approach’ to social media is ruining brand identities... read on

A friend of my father owned a cake making company many years ago and tried to get one of his products into Manchester’s flagship department store Kendals (yes it was a while back)... read on

“It’s more important to do the right things than to do things right.” This was my takeaway from an away day event with a client company many years ago... read on

I was once asked by a client “Would it make a difference if we stopped doing PR?”.. read on

Because we have a better view (and we don’t have favourites).. read on

There’s an old joke about a motorist lost in the countryside, who sees a local by the side of the road and stops to ask for directions. “Do you know how to get to such and such a place?” enquires the driver... read on

Public relations or PR has been called many things over the years. For example, the Chartered Institute of Public Relations (CIPR) defines PR as:.. read on

It’s official, the PR industry is dead. You can just use AI to generate your PR stories and articles. Come on down ChatGPT and Bard, your time is now. Except. It’s not that simple. It never is... read on