Talking Shop

Schopenhauer’s Admonishment to Writers.. read on

Let’s start that again. Social media should be the perfect training ground for marketers. Or at any rate for people involved in coming up with marketing messages: copywriters, PR people types, creatives et al. Why?.. read on

Marketers and PRs know all too well that having consumers talk about your product or brand is the ideal – greater awareness will inevitably help to drive more sales... read on

For those of us employed in managing appearances, the subject of lockdown hair is an emotive one... read on

Orwell’s advice for communications professionals.. read on

The insatiable demand of social media for new, fresh content has skewed the way we think about marketing content... read on

A lesson from the schools crisis.. read on

Coronavirus, recession, financial crash. They all seem to end up with the same outcome: paralysis of business. Nobody wants to do anything, commit to anything or spend money – at least with you... read on

Social media companies, such as Facebook, are adamant that they are ‘tech platforms’ or ‘technology companies’, rather than publishers.This, they claim, frees them of responsibility for monitoring and editing the content th.. read on