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Don't believe everything you read in the press. Why not?

10 June 2024

‘Don’t believe everything you read in the press’ is a refrain often heard and repeated.

But, you know what? It’s difficult not to.

When you... read more
B2B Marketing and the 95:5 Rule

13 May 2024

Only 5% of prospective customers of B2B businesses will be actively interested in what you are selling i.e. they are currently in the market to buy.

... read more
Good marketing is basic

17 April 2024

Most marketing activity is not generally ‘wowee’, glam stuff, that blows your socks off.

But it is consistent, repeated, and in tune with the brand... read more
The first rule of PR

12 March 2024

So, we get a call from an editor. “Can you do me an article, someone’s let me down – only I need it by Friday (two days’ time).”

Yes, it’s a tight... read more
Don't tell people how good you are. Get someone else to tell them.

20 February 2024

If a person or company tells you how good they are, you’ll take it with a pinch of salt.

If someone else tells you how good they are, you’re more... read more
What can I get for this mister?

24 January 2024

How much do you need to implement a PR campaign?

Many people new to the idea of PR are often surprised at the cost of this so called ‘free publicity... read more
Social media is bad for your brand

4 January 2024

The ‘try anything approach’ to social media is ruining brand identities.

Frequently on social media channels, especially LinkedIn, you’ll see posts... read more
You can make the best product in the world, but if it isn’t presented well it won’t sell

4 December 2023

A friend of my father owned a cake making company many years ago and tried to get one of his products into Manchester’s flagship department store Kendals (... read more
It’s more important to do the right things, than to do things right

3 November 2023

“It’s more important to do the right things than to do things right.”

This was my takeaway from an away day event with a client company many years... read more
Absence makes the heart grow fonder

2 October 2023

I was once asked by a client “Would it make a difference if we stopped doing PR?”

I’m not sure if it was a serious consideration or just musing out... read more
PR 2023: it’s faster, but is it better?

8 September 2023

Back in the 1990s PR was, arguably, enjoying its heyday – it was very much in vogue, it was a prominent feature of film and TV storylines, and social media... read more
Why can we do your PR better than you can?

3 July 2023

Because we have a better view (and we don’t have favourites)

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