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What You Know or Who You Know?

6 November 2024

When it comes to securing PR coverage is it about who you know or what you know?

Unsurprisingly, it’s a bit of both, but the ‘what’ far outweighs the... read more
There’s No Such Thing As Bad Publicity

4 October 2024

Let’s shoot this one down right away. There is such a thing as bad publicity. Some things that make the news are so awful, there’s just no coming back from... read more
Media profiles need time to build

9 September 2024

The most regular comment we hear from clients who start doing PR is: “I wish I’d done it sooner.”

It’s like any ‘big’ decision, nobody wants to get... read more
PR – What difference does it make?

8 August 2024

When we do PR for companies, we don’t so much write about what they do or what they provide, we talk about the difference they can make to their customers... read more
I wrote the news today, oh boy!

10 July 2024

Six top tips for producing the perfect press release

Creating a press release that is going to hit the mark with a journalist,... read more
Don't believe everything you read in the press. Why not?

10 June 2024

‘Don’t believe everything you read in the press’ is a refrain often heard and repeated.

But, you know what? It’s difficult not to.

When you... read more
B2B Marketing and the 95:5 Rule

13 May 2024

Only 5% of prospective customers of B2B businesses will be actively interested in what you are selling i.e. they are currently in the market to buy.

... read more
Good marketing is basic

17 April 2024

Most marketing activity is not generally ‘wowee’, glam stuff, that blows your socks off.

But it is consistent, repeated, and in tune with the brand... read more
The first rule of PR

12 March 2024

So, we get a call from an editor. “Can you do me an article, someone’s let me down – only I need it by Friday (two days’ time).”

Yes, it’s a tight... read more
Don't tell people how good you are. Get someone else to tell them.

20 February 2024

If a person or company tells you how good they are, you’ll take it with a pinch of salt.

If someone else tells you how good they are, you’re more... read more
What can I get for this mister?

24 January 2024

How much do you need to implement a PR campaign?

Many people new to the idea of PR are often surprised at the cost of this so called ‘free publicity... read more
Social media is bad for your brand

4 January 2024

The ‘try anything approach’ to social media is ruining brand identities.

Frequently on social media channels, especially LinkedIn, you’ll see posts... read more

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