Press briefings

Press briefings come in many different forms. From informal one-to-ones to professional ‘conference-style’ briefings. Briefings are also used for many different things, from launching a new product into a market or introducing clients to their sector press for the first time, to announcing major business/corporate news or, possibly, responding to a crisis situation.

Knowing when and how to arrange a press briefing is something we’re very adept at, from advising on the most suitable type of briefing, selecting the venue and planning precisely what to say and how best to present it.

We’ll even take on the role of journalists to predict, and develop responses to, possible tricky questions that may be asked (you don’t always have to directly answer the question, but you do have to have a reasonable response).

And for clients who are less familiar with speaking to the media, we will organise specialist media training.