Business-to-consumer

Meet Joe Public. He’s young, he’s old. He’s black, he’s white. He’s male, he’s female. He’s you, he’s me, or her, or them.

Might not be Joe. Might be Reginald or Julian or Bazzer or Chantelle or Ethel or Rob or young Stevie.

We know them, what they like, how to reach them.