22 October 2026
If you can't tell someone in 20 seconds, or a simple sentence, why they should buy your products you have a weak sales pitch.
If it's not crystal clear what you are selling and if it's not totally obvious what the benefits are for them, they won't give you any more time.
The most important elements of promotional marketing - specifically advertising - are, first, to attract attention, followed very quickly by generating interest.
In today's constantly scrolling world, this is more pertinent that it ever has been.
For many businesses, distilling down their offer to what makes their product different from the competition and, importantly, keeping it simple is not an easy thing to do.
But.
It has to be done.
So, go on, what makes you different from everybody else?
