With the return of many high-profile events and new television programming in a world that is now just-about managing Covid, brands are keen to recoup some of the losses suffered over the past 18 months, with budgets at the ready that were placed .. read on
Let’s start that again. Social media should be the perfect training ground for marketers. Or at any rate for people involved in coming up with marketing messages: copywriters, PR people types, creatives et al.
Why?.. read on
Coronavirus, recession, financial crash. They all seem to end up with the same outcome: paralysis of business. Nobody wants to do anything, commit to anything or spend money – at least with you... read on
At a time when media tycoons are the new villains of the Hollywood blockbuster and Britain’s long-loved BBC is facing a crisis of confidence, many have begun to question the intentions of the mainstream med.. read on