Rules for Writing the Perfect Press Release

So you think you're good at English? And writing a press release is a piece of cake?

See how many of these 'golden rules' you regularly break.

(if you can't see the funny side, you're worse than you thought).

  1. Verbs has to agree with their subjects.
  2. Prepositions are not words to end sentences with.
  3. And don't start a sentence with a conjunction.
  4. It is wrong to ever split an infinitive.
  5. Avoid cliche's like the plague.
  6. Also, always avoid annoying alliteration.
  7. Be more or less specific.
  8. Parenthetical remarks (however relevant) are (usually) unnecessary.
  9. Also too, never, ever use repetitive redundancies.
  10. Contractions aren't necessary and shouldn't be used.
  11. Foreign words and phrases are not apropos.
  12. Do not be redundant; do not use more words than necessary; it's highly superfluous.
  13. Comparisons are as bad as cliche's.
  14. Analogies in writing are like feathers on a snake.
  15. Eliminate commas, that are, not necessary.
  16. Never use a big word when a diminutive one would suffice.
  17. Use words correctly, irregardless of how others use them.
  18. Understatement is always the absolute best way to put forth earth-shaking ideas.
  19. Puns are for children, not groan readers.
  20. Who needs rhetorical questions?
  21. Exaggeration is a billion times worse than under-statement.
  22. Proof read carefully to see if you any words out.