You’ve read the book, now watch the ﬁlm.
Or if you haven’t read the book, stay with us, because this is where we show you our recipe for your business…
Like Little Georgie, most of us would like to have our cake and eat it.
It’s an expression of over-optimistic expectation to some but to the ‘cake makers’ at Triangle PR, it’s seen as a challenge… a challenge to give clients what they expect and what they need… and then a cherry on top!
For every pound, dollar, euro or yen, we guarantee excellent ROI, without having to break the bank.
Mix a market innovator in insurance technology with an equally good PR agency and develop a strategy to raise company profile, develop brand identity and support new initiatives.
As the ingredients start to gel nicely, develop a proactive media relations campaign, targeting high profile insurance industry titles, and whip up huge interest in the client’s tech capabilities with a series of press briefings. Then, with a steady stream of media coverage starting to form, develop a strong digital presence by dripping key messages and exciting content out to social media platforms - remembering to keep stirring the mix to ensure that ongoing messages help to establish the company’s executives as industry commentators.
Later, add an internal communications programme to develop real enthusiasm and pride amongst employees. Ice with a valuable industry profile, an enviable client prospects pipeline and an increase in year on year turnover of 12.5%, making this cake a sterling investment, guaranteed to leave a great taste in the mouth.
building layer by layer until your brand stands proud of the competition.
Devise a multi-level media relations programme with a balanced mix of features, news and comment columns, provide a running commentary on products and applications to dominate the news agenda in core media titles.
Whilst the media campaign is developing nicely in the oven, improve engagement with contractors and wholesalers alike with the introduction of ‘F-Talk’, a monthly, issues-based email and content marketing campaign.
Use ‘F-Talk’ to form an extra-rich topping for the PR campaign and marvel as the two complement each other.
Pour a glass of wine and sit back to admire the growth of campaign response year on year, coupled with an underscoring of the client’s position as number one in the market. Enjoy with an ROI of 9:1 and a raft of media cover valued at almost £2 million to complete the success story.
positioning brands and their spokespersons as those to look up to
Develop a campaign thrust under the heading ‘Fabric First’ and pump it out into media, with informed articles and expert opinion pieces, to push the agenda for change.
Then, with the core message about structural energy efficiency being more important than external energy sources bubbling away nicely, whisk-in the client’s Chief Executive as the authoritative voice on all matters energy efficiency.
Watch carefully as his status and the core message rise angel-like above the noise in the market, and he becomes established as the spokesperson for the sector.
Beat the drum until the market gets the message and turn ‘Fabric First’ into the building industry’s generic term for energy efficiency in construction; stealing the green lobby’s moral high ground in the process.
Finish off with ROI of 10:1, acres of media coverage with a high value worth, and bask in reflected glory.
Add sparkle and zing in any industry sector.
Use the site’s historical significance to best advantage and develop a heritage theme base on which to build the PR programme.
Stir-up interest amongst the public by inviting their fond recollections of the site’s former days, for inclusion in a permanent memories and reminiscence gallery.
Carefully fold the ingredients into an all embracing PR campaign, rolled out over two years, until the heritage activity is wholly enmeshed in the on-going corporate campaign, then deliver key messages about the unique dementia care provision on the site.
With the blend rising significantly in pace, enjoy a generous helping of cover in print and broadcast media and a sparkling social media presence, leading up to a series of pre-opening teaser events and the official launch.
Watch as over 300 local people tour the gallery within the first three days.
providing more than just a crumb of comfort when generating enquiries or guaranteeing event attendance.
Create multi-faceted communications programmes to publicise Belong’s developments, from planning stage to launch (remember, these need to be moulded and shaped to suit each location).
At this stage, spoon in lashings of zesty ideas to support the individual care villages, once open, and stir to fluffy peaks of activity guaranteed to drive home service and brand messages ad infinitum.
Inject corporate messages to attract widespread media coverage and generate greater understanding of the company’s aims. Whisk-in the carrot to encourage a response from the market.
With media coverage for corporate messages proving successfully, and village fill-up ahead of target, carry on baking until Belong is established as the country’s most innovative and authoritative name in the care sector.
Serve with a beaming smile to a contented client and keep working on the next mix to ensure a regular supply of this most persuasive of confections.
If you’d like a taste of how Triangle can add more than a little sugar and spice to your marketing campaigns, call us in for a chat. We’re not only creators of award-winning PR campaigns but also great people to work with…